Category: Smarty Mobile

O2 outage: who really runs your mobile network?

O2’s system outage also hit Giffgaff, Tesco Mobile, Sky and Lycamobile customers, highlighting the confusing nature of ‘piggyback’ networks.
Yesterday saw millions of O2 customers left without 3G and 4G mobile internet, starting from the early morning….

Smarty Ads Releases iOS SDK for In-App Advertising

smarty ads IOS SDK

SmartyAds releases iOS SDK

In a world where the majority of connected devices are smartphones and tablets, our SDK is a powerful tool for displaying highly engaging and interactive ads across all iOS devices. This is yet another robust revenue stream for your application.

New York, NY (PRWEB) August 07, 2017

SmartyAds SDK for iOS is lightweight and comes with ad quality control functionality, allowing mobile publishers to choose the highest earning mobile ad formats. The company’s SDK integrates iOS applications with SmartyAds’ SSP, allowing app developers to offer advertising inventory to demand partners worldwide instantaneously.

SmartyAds SDK for iOS Version 1.0 is easily customized and uniquely designed for each client. The SDK offers robust monetization tools for app developers, allowing them to manage advertising space, choose best-performing ad formats and optimize configuration settings. The IOS SDK is only 2.5 MB, helping to reduce app size and minimize discrepancies in mobile app’s load time.

The company’s SDK for iOS supports top performing IAB banner formats of various sizes: standard banner 320 x 50, large banner 320 x 100, IAB medium rectangle 300 x 250, IAB full-size banner 468 x 60, IAB leaderboard 728 x 90. Native ads, rich media and video ad formats will be available soon. Current formats implemented in SmartyAds’ SDK iOS are the best-performing ad units, especially when working with SmartyAds supply and demand platforms and ad exchange. Therefore, available ad formats will help clients to maximize the opportunities presented by SmartyAds vertical integration.

SmartyAds released the iOS SDK library, the sample code and examples of the implementation on the GitHub development platform[1]. However, the library itself is presented in a binary form, without revealing the proprietary source code. Features include dynamic framework, CPM price model, SmartyAds managed integration with supply-side platform and mediation capabilities. The SmartyAds SDK iOS in-app advertising framework requires iOS 8 and up.

Apart from the newest iOS SDK, SmartyAds offers Android SDK for mobile ads. With ultra lightweight Android SDK, clients can easily leverage custom banner ads, interstitials and a variety of VAST video ads that enhance user experience. Using SmartyAds SDKs[2] for iOS and Android, app developers can sell inventory programmatically through the SmartyAds ad tech platform.

SmartyAds SDKs for mobile ads is now available for download at the official website[3] or at GitHub[4].

About SmartyAds:
SmartyAds[5] is a global ad tech company whose digital advertising software platform enables and optimizes programmatic online advertising for all participants in the digital advertising ecosystem — brands, ad exchanges, demand-side platforms (DSPs), ad networks, publishers & app developers.

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References

  1. ^ GitHub development platform (github.com)
  2. ^ SmartyAds SDKs (goo.gl)
  3. ^ official website (goo.gl)
  4. ^ GitHub (github.com)
  5. ^ SmartyAds (smartyads.com)

Is the Samsung S8 the hottest new mobile phone? It’s just smashed records after a day of pre-orders

A hands on look at the new Samsung Galaxy S8+ and its features

The Samsung Galaxy S8 smartphone, due to launch in Australia on April 28, features a large screen, small borders, and a new smart assistant called Bixby.

SAMSUNG’S Note 7 smartphone disaster has inadvertently made Australians mad for its comeback phone.

On Tuesday, pre-orders for the Galaxy S8[1] broke all records with the company revealing its two smartphones were on track to be the company’s “most successful launch ever”.

While the South Korean tech giant remained coy on the exact number of pre-orders, they sold 51,060 Galaxy Note 7 smartphones in its first two weeks on the market in Australia.

Samsung Australia mobile division vice-president Richard Fink said pre-orders for the Galaxy S8 and S8+ smartphones, due out on April 28, were outselling its previous flagship phone by “double-digit percentage points” even though Samsung it wasn’t even on show in stores yet.

“I think (Australians) are just excited about this phone,” Mr Fink said.

Samsung's new smartphone Galaxy S8 and S8+ are hotly in demand. Picture: AFP Photo

Samsung’s new smartphone Galaxy S8 and S8+ are hotly in demand. Picture: AFP PhotoSource:AFP

“It’s not just us but globally — all the markets are reporting double-digit growth on the S7 launch.

“Australians like big-screen phones, and the screen dimensions are something different.”

RELATED: Aussie consumers turned to other Android phones in the wake of the exploding Samsung Note 7 fiasco[2]

Even after the worldwide recalls, Samsung reportedly sold more than half a million of the new phones in South Korea in just two days after presales began.

The Samsung Galaxy S8 and S8+ will feature larger 5.8 and 6.2-inch screens with tiny borders, a water-resistant body, improved selfie camera, and a smart assistant named Bixby that takes voice commands.

The new Galaxy S8’s smarty assistant won’t initially be available in Australia. Picture: AP Photo

The new Galaxy S8’s smarty assistant won’t initially be available in Australia. Picture: AP PhotoSource:AP

However, Samsung confirmed Bixby would not recognise the Australian accent at launch and its voice commands be missing from the phone initially.

Samsung spokesman Eric Chou said the company was still in the process of programming Bixby to recognise Australian voices.

“It is continuing to evolve,” Mr Chou said.

“In the coming months we’ll have an announcement about what we’ll do with Bixby voice.”

All major Australian telcos have announced plans to stock the Samsung Galaxy S8 and S8+. Picture: AFP

All major Australian telcos have announced plans to stock the Samsung Galaxy S8 and S8+. Picture: AFPSource:AFP

The Galaxy S8 and S8+ would feature other elements of the Bixby assistant, he said, including suggestions based on the user’s calendar and the ability to recognise photos of landmarks and objects.

All major Australian telcos have announced plans to stock the Samsung Galaxy S8 and S8+ on April 28, with even unexpected firms like Woolworths also offering the phones on plans.

Buyers who pre-order will receive the phone from April 21.

How to Create Mobile-Friendly Lead Generation Forms

Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality. Creativity becomes necessary to get around the issue. You only have one chance to make a good impression, yet you have to get your message across.

Related: 5 Ways to Be More Mobile-Friendly in 2017[1]

Why care?

Mobile traffic is rapidly on the rise. A1QA[2] claims[3] that in 2014 the number of mobile-connected devices exceeded the world’s overall population and estimates there will be 11.5 billion mobile devices by 2019. Marketing Land[4] reports[5] that mobile now represents 65 percent of all digital media time. Furthermore, by 2019, mobile advertising is estimated[6] to represent 72 percent of all U.S. digital ad spending.

According to Email Monday[7], mobile email opens have grown by 180 percent in the last three years. That being said, it’s no longer a case of asking whether mobile optimization is important. It’s clear that it is. The question is how to optimize for mobile devices to convert your mobile site visitors into buyers or subscribers.

KISS: Keep It Simple, Stupid.

The first bit of advice is the most basic, and something that we should keep in mind in all steps of the mobile-friendly design process — keep things simple. Lead generation forms are already running the risk of being crowded and over stimulating. They can take focus from the general UI of the website or act against the intuitive nature of gesture movements and brand choices.

When you have your first version, take some time to go through your lead generation form properly. Try and keep a fresh perspective, as though you were a user who had never seen it before. Do you find the form cumbersome? Does it look good and clean? Is the information well organized and easy to understand? Is there a step you wouldn’t have needed explained, or that was redundant?

Simplify the forms based on these questions, until you have stripped it down to the minimum.

Related: Goodbye, Forms, We’re Done Filling In Your Blanks[8]

Avoid being aggressive.

Having too many sales prompts can really work against you. No one wants to be aggressively sold to. If you put in too many overlay purchase reminders, you are not likely to get those sales. The user will probably just leave and find an alternative that doesn’t invade their headspace.

Keep in mind that pop-up calls-to-action may affect your mobile rankings too. Since January of this year, Google has been penalizing sites that use intrusive popup forms[9] for mobile users.

Opt-in forms that cover the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page, have been defined as intrusive. Google doesn’t want to send mobile users to pages that provide a poor user experience.

Use event triggering to serve your lead generation forms to people who kept browsing your website or asked for more information. Don’t serve aggressive calls-to-action immediately after a user lands on your web page.

Use alternative calls-to-action.

In many cases, you simply must have a form on a mobile devices, but a much more obvious call-to-action for a smart phone is “Call now.” Phones are made for calling, and that’s what many phone users will be more inclined to do.

Use calls-to-action that encourage visitors to call instead of filling out a form. Don’t forget to make all phone numbers clickable on your site. This way you’ll make it easy for mobile users to perform an action and get in touch with your company. Here’s very clear instruction[10] on how to create “Click to Call” call-to-action from Google.

Related: 17 Essential Tools for Entrepreneurs [11]

Use tools.

Here are some tools for better-performing mobile lead generation forms.

  • Use Google’s Mobile-Friendly Test[12] to run a quick preview of how your web page looks on mobile device. You’ll still need human testers to go through your website, but this tool gives a good starting point.
  • Set up a business monitoring dashboard using a tool like Cyfe[13] to monitor mobile traffic and conversions. Cyfe lets you import all types of Google Analytics stats (including conversion reports) as well as imports lead generation reports from Unbounce. You can then monitor all the reports from a single dashboard.
  • Set up mobile-only lead generation forms using tools like Hellobar[14] or Sumo[15].

Are your lead generation forms perform well on mobile devices? It’s time to test!

Ann Smarty

Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor…

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References

  1. ^ 5 Ways to Be More Mobile-Friendly in 2017 (www.entrepreneur.com)
  2. ^ A1QA (www.a1qa.com)
  3. ^ claims (www.a1qa.com)
  4. ^ Marketing Land (marketingland.com)
  5. ^ reports (marketingland.com)
  6. ^ is estimated (marketingland.com)
  7. ^ According to Email Monday (www.emailmonday.com)
  8. ^ Goodbye, Forms, We’re Done Filling In Your Blanks (www.entrepreneur.com)
  9. ^ penalizing sites that use intrusive popup forms (www.internetmarketingninjas.com)
  10. ^ Here’s very clear instruction (developers.google.com)
  11. ^ 17 Essential Tools for Entrepreneurs  (www.entrepreneur.com)
  12. ^ Google’s Mobile-Friendly Test (search.google.com)
  13. ^ Cyfe (www.cyfe.com)
  14. ^ Hellobar (www.hellobar.com)
  15. ^ Sumo (sumo.com)
  16. ^ (www.entrepreneur.com)