Samsung to launch India-first smartphones to counter Chinese rivals

MUMBAI (Reuters) – Samsung (005930.KS) plans to launch a budget smartphone series in India ahead of a global release, aiming to regain ground ceded to Chinese rivals such as Xiaomi (1810.HK) in the world’s second-biggest mobile phone market.

FILE PHOTO: A man walks past a newly opened Samsung store in Bengaluru, India, September 11, 2018.

REUTERS/Abhishek N. Chinnappa/File Photo The South Korean company’s Indian market share by shipments has lagged Xiaomi’s in two of the three 2018 quarters for which data is available, according to technology researcher Counterpoint.

The three new M-series phones, which Samsung plans to sell only through its website and Amazon.com’s (AMZN.O) Indian operation, will help the company to double online sales, the head of Samsung’s Indian mobile business told Reuters. “The M series has been built around and incepted around Indian millennial consumers,” Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January. He declined to give specifics but said that online sales account for a double-digit percentage of the company’s overall mobile phone revenue.

Samsung’s mobile phone sales in India touched 373.5 billion rupees (£5.3 billion) in the 12 months to end-March 2018, according to regulatory filings sourced by paper.vc, a business intelligence platform. The India-made phones, priced from less than 10,000 rupees (£141.80) up to 20,000 rupees, will carry chunkier batteries and features such as quick charging, Warsi said. Samsung has been sharpening its focus on India, home to more than a billion wireless subscribers and where roughly 350 million users still do not use smartphones.

Last year it opened what it said was the world’s biggest mobile phone manufacturing plant on the outskirts of Indian capital New Delhi as well as its biggest mobile phone store globally in Bengaluru.

“A lot of our insights, R&D and developments for consumers in India … they have great connect with many other consumers in many other parts of the world,” Warsi said.

Samsung’s Indian business sells its phones through 250,000 retail outlets and more than 2,000 exclusive stores, with support offered by 2,000 service centres.

Reporting by Sankalp Phartiyal; Editing by David Goodman

Our Standards:The Thomson Reuters Trust Principles.

Deflecto Contemporary Counter Top Stand SilverDeflecto Contemporary Counter Top Stand Silver Product Overview Deflecto Silver Counter Top Literature Stand 693745 Ideal for conferences and trade fairs, the Deflecto Counter Top Literature Stand contains three tiered pockets for magazines, catalogues and other literature samples up to 1in thick. The design also includes a business card holder - great for making a good first impression - and crystal clear pockets that provide full visibility to your literature. Measuring 171x176x338m, this stand comes with a silver-finish base for secure placement. Counter top display for literature 3x tiered pockets for magazines and literature (1in capacity) Business card holder ideal for trade fairs Crystal clear pockets for full visibility Suitable for A4 documents Dimensions: 171x176x338mm Colour: Silver - More Info

Vodafone smart first 6 White VODAFONE - Refurbished / Usedgood condition, 2nd hand used/refurbised Vodafone smart first 6 White VODAFONEwith 12 months warranty. Samsung with free UK delivery and no contract. 4" screen size, 3.1 Megapixel camera, light weight (112 g). The Vodafone Smart First 6 runs on the Android operating system and has been specifically designed for easy use. It has all the features you would expect from a smartphone and It's a great phone to introduce you to the world of smartphones. - More Info

Vodafone smart first 6 White Vodafone - Refurbished / Usedgood condition, 2nd hand used/refurbised Vodafone smart first 6 White VODAFONEwith 12 months warranty. Samsung with free UK delivery and no contract. 4" screen size, 3.1 Megapixel camera, light weight (112 g). The Vodafone Smart First 6 runs on the Android operating system and has been specifically designed for easy use. It has all the features you would expect from a smartphone and It's a great phone to introduce you to the world of smartphones. - More Info

Muller BW7018 Operating Hours Counter DIN Rail Mount 45x17.5mm 230VACMuller Operating Hours Counter DIN Rail Mount - Muller BW7018, The Muller BW 7018 Operating Hours Counter is suitable for installation in DIN Rail and uses a 230V DC power supply. The 5-digit, 7-segment counter on the front panel is easy to read. The counter is easy to install and has screw terminals and touch proof connections. The slim-fit flush mount counter measures 85 x 17.5mm. Muller BW7018 Operating Hours Counter DIN Rail Mount 45x17.5mm 230VAC - More Info

Nintendo Switch Game Mario Tennis Aces [English Only] Unleash an arsenal of shots and strategies in all-out tennis battles with friends, family, and fan-favorite Mushroom Kingdom characters. Whether you play locally,* online,** or using simple motion controls, intense rallies await! In Adventure mode, experience a new favor of tennis gameplay, with a variety of missions, boss battles and more. Complete missions and boss battles in Adventure mode while mastering the controls. Test your hard-earned skills in singles or doubles with up to 4 players in local* or online** multiplayer, not to mention Tournament Mode, which lets you challenge the CPU. Store up energy and use it to pull off amazing feats: move so fast the world slows down around you or aim in first-person to send the ball crashing down! Your rivals may attempt to block you, but if they fail, their racket will take damage—and break after three hits. Fully charge your energy to launch the ball with enough force to KO your opponent! - More Info - EAN: 00045496422035

You may also like...