Apple trolls Google at CES 2019 with massive iMessage privacy ad

Apple doesn’t officially attend the massive Las Vegas tech show CES, but it’s still making its presence felt at the 2019 edition.

The show kicks off Tuesday, and Apple has taken out a giant outdoor ad on the side of a Marriott hotel in Las Vegas showing the outline of an iPhone and the slogan “What happens on your iPhone stays on your iPhone.” At the bottom of the poster is a URL pointing to Apple’s privacy policies.

This is Apple flipping the bird at its Android rivals, since the ad plays on fears that the Google-operated mobile system leaks people’s data, be that to governments or hackers.

Apple, on the other hand, has sold itself as the phone maker that respects its customers’ privacy. Apple, for example, made a point of fighting the FBI when the agency asked the company to unlock an iPhone used by a gunman in the 2015 San Bernardino, California, shooting.

Read more: This stark chart shows how much Apple stands to lose from Netflix dumping iTunes billing

And when Facebook was in the spotlight for the Cambridge Analytica data scandal last year, Apple CEO Tim Cook reportedly angered Mark Zuckerberg by weighing in. “We’re not going to traffic in your personal life,” Cook said in June. “Privacy to us is a human right. It’s a civil liberty.” Cook has also called for digital privacy laws in the US.

The ad happens to be positioned next to Las Vegas’ monorail system, whose shuttles are emblazoned with ads for Google.

Here’s a photo showing an ad for Google’s virtual assistant, with the trigger words “Hey Google,” right next to the Apple ad.

Apple’s ad juxtaposed against monorail ads for Google. Getty

There is a perhaps further unintended irony in that Marriott was affected by a major data breach. The hotel chain announced in January that it had been affected by a major hack, and it said on Friday that hackers got hold of 5.25 million passport numbers.

Apple doesn’t attend CES as an exhibitor, meaning it doesn’t make any announcements at the show and doesn’t appear on the show floor. Its employees, however, do show up to observe the competition.

This wouldn’t be the first time the company has mocked its competitors.

An ad targeted at Android users beginning in April portrayed the App Store, with its strict vetting processes, as much safer than rival stores like Google Play.

You can read our roundup of everything we’re expecting at CES 2019 here.

3M Privacy Filter for Apple iPad Pro Landscape - screen privacy filter (landscape)3M Privacy Filter for Apple iPad Pro Landscape - screen privacy filter (landscape) - More Info

3M Privacy Filter for Apple iPad Pro Landscape - screen privacy filter (landscape)3M Privacy Filter for Apple iPad Pro Landscape - screen privacy filter (landscape) - More Info

iPod Touch 16Gb 4th GenerationThe world's most popular portable gaming device is now even more fun. Listen to your favourite albums. Send text messages over Wi-Fi with iMessage. Record HD video. Make FaceTime calls. iPod touch... - More Info

Never Say No To Panda HoodieYouTube viral ad collection 'Never say no to Panda!' went massive. If you are one of the few people yet to see some of the best TV advertising ever then go and check it out. Hoodie design reads: Never say no to pandaOur hoodies are super heavy at 320g and made with 80% combed cotton and 20% polyester for exactly the right comfort and fit you want from a classic hoody. - More Info

Dreamworks Trolls Trolls Scrapbook & Cards Maker & Hard Shell Art CaseDreamWorks Trolls Trolls Scrapbook & Cards Maker & Hard Shell Art Case Trolls Scrapbook & Cards Maker & Hard Shell Art Case Age Range: 6+ Warning Message: Warning: Not suitable for children under 3 years Trolls Scrapbook & Cards Maker & Hard Shell Art Case - More Info - EAN: 505511435608

You may also like...